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As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.
Blog Post by Yarayah St. Phard
Yarayah St. PhardMay 28, 2025< 1 min read
How FanGraphs grew ad revenue by 47% with JWP Connatix
Overview FanGraphs, a site providing baseball analytics, stats, and insights for the MLB ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How Mars Grew Brand Awareness During the Busy Holiday Season
Overview For their Halloween M&M campaign, Mars wanted to grow brand awareness and ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting
Overview CVS, a retail pharmacy corporation, was looking to reach wellness-minded ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How General Motors Boosted Performance with Deep Contextual Targeting
Overview General Motors partnered with JWP Connatix to reach consumers in select local ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How Deep Contextual Drove Engagement for Skittles Pride Initiative
Overview To spotlight Pride Month and align the Skittles brand with the celebration, Mars ...
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Yarayah St. PhardMay 28, 2025< 1 min read
Citi Elevates Social Impact with High-Performing Video Strategy
Overview Citi wanted to increase awareness of the Citi Impact Fund, an initiative that ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How Remitly Leveraged Language Targeting to Reach Their Target Audience
Overview Remitly was looking to increase sign-ups and brand awareness within the Hispanic ...
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Yarayah St. PhardMay 28, 2025< 1 min read
AdMetricsPro doubles video revenue & RPM across sites with ad server customizations
Overview AdMetricsPro (AMP), an advertising network creating programmatic solutions for ...
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Yarayah St. PhardMay 28, 2025< 1 min read
How AccuWeather Boosted User Engagement by 50% with JWP Connatix's Video Studio
Overview AccuWeather, a leader in the weather space with over 500M monthly player starts, ...
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