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Yarayah St. Phard

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As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

Blog Post by Yarayah St. Phard

Yarayah St. PhardMay 28, 2025< 1 min read

How FanGraphs grew ad revenue by 47% with JWP Connatix

Overview FanGraphs, a site providing baseball analytics, stats, and insights for the MLB ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How Mars Grew Brand Awareness During the Busy Holiday Season

Overview For their Halloween M&M campaign, Mars wanted to grow brand awareness and ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting

Overview CVS, a retail pharmacy corporation, was looking to reach wellness-minded ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How General Motors Boosted Performance with Deep Contextual Targeting

Overview General Motors partnered with JWP Connatix to reach consumers in select local ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How Deep Contextual Drove Engagement for Skittles Pride Initiative

Overview To spotlight Pride Month and align the Skittles brand with the celebration, Mars ...
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Yarayah St. PhardMay 28, 2025< 1 min read

Citi Elevates Social Impact with High-Performing Video Strategy

Overview Citi wanted to increase awareness of the Citi Impact Fund, an initiative that ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How Remitly Leveraged Language Targeting to Reach Their Target Audience

Overview Remitly was looking to increase sign-ups and brand awareness within the Hispanic ...
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Yarayah St. PhardMay 28, 2025< 1 min read

AdMetricsPro doubles video revenue & RPM across sites with ad server customizations

Overview AdMetricsPro (AMP), an advertising network creating programmatic solutions for ...
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Yarayah St. PhardMay 28, 2025< 1 min read

How AccuWeather Boosted User Engagement by 50% with JWP Connatix's Video Studio

Overview AccuWeather, a leader in the weather space with over 500M monthly player starts, ...
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