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Skittles

How Deep Contextual Drove Engagement for Skittles Pride Initiative

How Deep Contextual Drove Engagement for Skittles Pride Initiative
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Overview

To spotlight Pride Month and align the Skittles brand with the celebration, Mars sought to engage LGBTQ+ audiences at scale across desktop and mobile.

The Results


JWP Connatix’s Deep Contextual was used to identify topical contextual environments
across premium publisher sites. Ads were then deployed within video content relevant to LGBTQ+ audiences.
  •  
Desktop Performance
92% Overall VCR
82% Overall Viewability
Mobile Performance
87% Overall VCR
72% Overall Viewability
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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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