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How Deep Contextual Drove Engagement for Skittles Pride Initiative
How Deep Contextual Drove Engagement for Skittles Pride Initiative
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Overview
To spotlight Pride Month and align the Skittles brand with the celebration, Mars sought to engage LGBTQ+ audiences at scale across desktop and mobile.
The Results
JWP Connatix’s Deep Contextual was used to identify topical contextual environments across premium publisher sites. Ads were then deployed within video content relevant to LGBTQ+ audiences.
Desktop Performance
92%
Overall VCR
82%
Overall Viewability
Mobile Performance
87%
Overall VCR
72%
Overall Viewability

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