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Maximize CTV Revenue with Smarter Ad Insertion

Boost fill and unlock revenue with JWP Connatix's future proof SSAI technology that fits right into workflows.

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Ad Insertion for CTV

Leverage powerful tools to monetize live, VOD, and 24/7 streaming

Live & VOD Ad Insertion
Flexible Demand Integration
Just-in-Time Ad Insertion
Actionable Ad Analytics
Advanced Ad Timing Tools
Live & VOD Ad Insertion

Monetize any video, on all devices

Deliver seamless ad experiences across Live, VOD, and 24/7 streams using server-side technology that works everywhere your viewers are.
  • Monetize 24/7 channels, live events, and on-demand content
  • Support for JWP-hosted and external video streams
  • SSAI for seamless, device-agnostic ad insertion
  • SGAI (Server-Guided Ad Insertion) for compatible players
  • Restrict fast-forward and rewind during ad playback
  • Full DRM support for protected content
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Flexible Demand Integration

Seamlessly connect any demand source

Maximize monetization with support for third-party ad platforms, backfill strategies, and sponsorship opportunities powered by server-side accuracy.

  • Integrate with any ad platform or SSP or use JWP Connatix’s built-in ad platform 
  • Client & Server-side beaconing ensures accurate tracking and greater advertiser trust
  • Run in-house ads and promote owned content
  • Enable sponsorship ads for federations, clubs, and leagues
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Just-in-Time Ad Insertion

Drive VOD ad revenue

Boost efficiency and revenue by stitching ads moments before playback, avoiding the wasted impressions that could lead to declining fill and render rates with traditional SSAI.

  • Improve fill rates & VOD revenue by up to 50%
  • Double the render rate
  • Reduce cost of ad stitching by 50%
  • Compatible with any player
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Ad Analytics

Unlock insights & optimize yield

Get full visibility into content & ad performance with the metrics that matter most.

  • Track impressions, render rate, fill rate, and ad opportunities
  • Get a holistic view of ad performance across content, devices, and regions by pairing with consumption analytics
  • Export data to BI tools for deeper analysisons 
  • Supports Data Sharing for custom workflows
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Advanced Ad Timing Tools

Precision ad breaks for live & VOD

Take full control of when ads appear, whether it’s a live match or on-demand highlight reel.

  • Precise ad timing for VOD
  • Live SCTE marker support
  • Trigger ads for Live streams (e.g. sports & news) via the dashboard or API
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