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How AccuWeather Boosted User Engagement by 50% with JWP Connatix's Video Studio

How AccuWeather Boosted User Engagement by 50% with JWP Connatix's Video Studio
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Overview

AccuWeather, a leader in the weather space with over 500M monthly player starts, wanted to optimize user engagement. AccuWeather migrated to JWP Connatix, leveraging the Video Studio to generate additional video inventory by converting existing content into interactive video reels that readers can use to navigate across the site.

The Results

After the migration, AccuWeather saw a 50% increase in user engagement. AccuWeather then rolled out a high-performing mobile app and saw the app integration generating over a third of their total revenue.

  • 50% increase in user engagement


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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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