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How Remitly Leveraged Language Targeting to Reach Their Target Audience

How Remitly Leveraged Language Targeting to Reach Their Target Audience
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Overview

Remitly was looking to increase sign-ups and brand awareness within the Hispanic community for their online banking services.

The Results


JWP Connatix deployed Spanish language targeting across an expansive site list to reach
Hispanic audiences and drive sign-ups. At the end of the campaign, JWP Connatix
outperformed all other partners, delivering a 66% lower cost per sign up and surpassing
campaign viewability goals.
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66% Lower Cost per Sign-up
+8% Overall Viewability Goals
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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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