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AdExchanger Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix
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JW Player
Connatix
InPlayer
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How Mars Grew Brand Awareness During the Busy Holiday Season

How Mars Grew Brand Awareness During the Busy Holiday Season
0:28

Overview

For their Halloween M&M campaign, Mars wanted to grow brand awareness and
increase sales during the highly-saturated holiday advertising season.

The Results


To reach the most receptive buyers, JWP Connatix targeted relevant content in retail,
food & beverage, and family & parenting categories.

Through placement of highly relevant ads across our massive scale of premium
publisher inventory, the campaign successfully generated high VCR and viewability.
  •  
79% Overall VCR
74% Overall Viewability
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Deliver Better Results with Video.

Activate smarter campaigns with privacy-first video targeting solutions built for precision, scale, and seamless ad delivery across premium content.
Contact Us
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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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