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How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting
How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting
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Overview
CVS, a retail pharmacy corporation, was looking to reach wellness-minded consumers to promote their offerings.
The Results
Leveraging Deep Contextual, JWP Connatix created a video strategy to target relevant
health & family content across premium sites. JWP Connatix was a top performing
partner throughout the campaign, maintaining consistent viewability and exceeding the
VCR benchmark by 8%.
+8%
Over VCR Goal
71%
Overall Viewability
$0.012
CPCV

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