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How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting

How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting
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Overview

CVS, a retail pharmacy corporation, was looking to reach wellness-minded consumers to promote their offerings.

The Results


Leveraging Deep Contextual, JWP Connatix created a video strategy to target relevant
health & family content across premium sites. JWP Connatix was a top performing
partner throughout the campaign, maintaining consistent viewability and exceeding the
VCR benchmark by 8%.
  •  
+8% Over VCR Goal
71% Overall Viewability
$0.012 CPCV
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Deliver Better Results with Video.

Activate smarter campaigns with privacy-first video targeting solutions built for precision, scale, and seamless ad delivery across premium content.
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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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