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Discover how media brands manage and deliver video at scale—streamline workflows, secure streaming, and drive performance across every screen. Video Management & Delivery Solution →
Media & Content Management

Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
VOD & Live Delivery

Deliver high-quality live and on-demand video to every device—maximizing reach and reliability.
Security & Access

Protect every stage of video delivery with secure encryption and authenticated distribution.

Video Analytics

Unlock powerful video and ad insights with analytics that drive smarter content, targeting, and engagement.
Viewer Experience

Engage your audience with the leading web player and video intelligence that drives conversion.
Services & Support

Video tech is complex. Get expert support to deliver seamless, high-performing video at every stage.

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REPORT
The Total Economic Impact™ of JWPC Broadcasters
SportsNet New York (SNY), one of the leading U.S. sports broadcasters, grew ad impressions by 190% and achieved a 135% ROI—generating $1.76M in net value—within the first year of using JWPC.
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Maximize video revenue with JWPC’s monetization tools. Deliver ads with SSAI & CSAI, track insights, and unlock premium ad formats across every screen. Video Monetization Platform →
Ad Delivery

Seamlessly integrate with top demand sources, deliver highly targeted ads, and maximize revenue without compromising viewer experience—turning every impression into profit.
Data Intelligence Suite

Ensure addressability, increased fill rates and CPMs, and better content/ad alignment with customizable advertising experiences and contextual, predictive, or audience targeting.

Dynamic Strategy Rules

A flexible dashboard to automate video strategy, boost monetization, and increase viewer retention.

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Deliver CTV and OTT ads with smart targeting, premium inventory, and measurable outcomes across every screen. Video Advertising Platform →
Video & Data Intelligence

JWP Connatix gives you more than access to video inventory—we deliver the full ecosystem. From player to exchange, data to outcomes, we own the experience so you can own the results.
Advertising Packages
Drive better performance by aligning your message with the right audiences, on every screen. Explore how JWP Connatix’s standard ad packages deliver measurable results.
Programmatic Partnerships
Whether you need always-on scale, event-specific curation, or guaranteed delivery, we'll match the buying model to your goals — and activate through your DSP of choice. 
Deep Contextual
The most intuitive and advanced contextual solution built specifically for smarter, brand-safe video advertising—driving relevance, engagement, and results without relying on user data.
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Explore the Resource Hub for expert guides, webinars, case studies, and documentation designed to help you drive video performance, engagement, and revenue.
Blog

Expert insights on the evolving world of digital video.
Case Studies
Real-world success stories from leading JWPC customers and partners.
Guides
In-depth guides & research reports to help you succeed with video.
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Latest company news, product updates, and media coverage from JWPC experts.
Webinars
Live and on-demand webinars on video strategy and solutions.
Support
JWPC's Support Portal: AI Assistance, Documentation, and Ticketing.
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IN THE NEWS
AdExchanger Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix
Get to know JWP Connatix's new CEO and his plans for the company moving forward.
Read more in the JWPC News Room
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About
Discover how JWP Connatix empowers publishers with cutting-edge video technology and monetization solutions built for scale and performance.
Careers
Join the JWP Connatix team and help shape the future of video technology, innovation, and media monetization.
Partners
Explore JWP Connatix’s trusted network of video streaming partners powering premium content delivery, monetization, and global distribution.
Events
Stay up to date with JWP Connatix events, including industry conferences, webinars, and exclusive partner experiences around the world.
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JW Player
Connatix
InPlayer
GM

How General Motors Boosted Performance with Deep Contextual Targeting

How General Motors Boosted Performance with Deep Contextual Targeting
0:33

Overview

General Motors partnered with JWP Connatix to reach consumers in select local markets and
convert those watching content around competitive automotive brands.

The Results


Tapping into JWP Connatix's extensive local news network and Deep Contextual solution, GM ads
were targeted against publisher video content featuring competitive brands on desktop
& mobile.

GM saw high video performance against the JWP Connatix's contextual conquesting
tactic, indicating that relevant environments drove better audience engagement.
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77% Overall VCR
70% Overall Viewability
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Deliver Better Results with Video.

Activate smarter campaigns with privacy-first video targeting solutions built for precision, scale, and seamless ad delivery across premium content.
Contact Us
avatar

Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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