Media & Content Management
Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
DYNAMIC STRATEGY RULES
Automate smarter video strategies in real time
Create traffic branches with specific conditions to guide viewer experiences.
A/B test strategies by splitting traffic into weighted branches.
Unify content, player, and ad settings into one experience.
INCREASE PLACEMENTS
Streamline content experiences & workflows
Utilize the Partnership Experience to:
- Add viewer experiences and programmatic advertising directly from JWPC Strategy Rule partners without disrupting your workflow
- Manage your content, playlists, and configurations from a single platform without duplicating content or maintaining parallel systems
INCREASE YIELD
Maximize the value of unfilled inventory
Utilize the ad error trigger to:
- Convert placement to click-to-play if the autoplay preroll errors
- Schedule keep watching overlays to drive engagement and increase pre-roll inventory
- Control the user experience across all dimensions based on fill
OPTIMIZE AD EXPERIENCES
Create context or cohort-specific advertising placements
Make decisions off of visit conditionals to:
- Optimize ad experiences and bidders depending on the viewer’s geo and device characteristics or page context, like domain or URL
- Increase ad experience for traffic from paid sources, and lighten from sources of strategic demos or growth channels
- Activate custom code that loads display ad units, subscription modules, or other 3rd party JS if adblock is detected
OPTIMIZE AD EXPERIENCES
Create media-specific content or advertising experiences
Incorporate media triggers and actions to:
- Set different viewer experiences for editorial content
- Customize the look and feel of sponsored content
- Inject more mid-roll ads into longer videos
OPTIMIZE CONTENT EXPERIENCES
Create content or cohort specific video experiences
Make decisions off of visit conditionals to:
- Show different content depending on how the viewer reached the site
- Pin and promote different media in the first and second slots of a placement
- Show different media or playlists depending on cohorts, passed in as key-value pairs (ex: logged in users, loyal visitors, audience interests, etc.)
OPTIMIZE VIEWER EXPERIENCES
Change placement behavior across multiple placements on a page
Change behavior based on events in other placements to:
- Decide whether or not to show video in another placement depending on performance of Hero placement
- Dynamically switch on and off video to test optimal placement location on page
- Serve a display ad in mid-article or right-rail placements if Hero has ad fill
CONTROL CONTENT FREQUENCY
Set up user and media frequency capping
Utilize media frequency triggers to:
- Stop showing the same media to a viewer within the same session
- Execute general sponsorship or sales media play requirements
Explore our documentation.
Get step-by-step guidance on implementation, strategy setup, and advanced configurations—everything you need to unlock the full power of Dynamic Strategy Rules.
Branches
BranchesCreate a series of branches through which visitor traffic is directed. Each branch contains a set of criteria (conditions)Read Docs
Traffic splits
Traffic splitsA/B test different strategy ideas by segmenting traffic into weighted branchesRead Docs
Vertical video (beta)
Vertical video (beta)Create an interactive vertical video experience activated through placements with native monetization optionsRead Docs
Triggers
TriggersDefine event rules that initiate actionsRead Docs
Custom code
Custom codeInject custom JavaScript code into your strategyRead Docs
Content Experience
Content ExperienceConfigure player options, customize player appearance, and select content to be displayed to the visitorRead Docs
Player Experience
Player ExperienceCombine new or existing content, player, and ad configurations into one experienceRead Docs
DSR library
DSR libraryCentralized repository where you can create, store, and manage experience configurationsRead Docs
Player UX Configuration
Player UX ConfigurationThese settings define the appearance and behaviors of the playerRead Docs
Partnership Experience
Partnership Experience Combine new or existing content and an ad into a unified viewer experience
Read Docs
Read Docs
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