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How FanGraphs grew ad revenue by 47% with JWP Connatix

How FanGraphs grew ad revenue by 47% with JWP Connatix
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Overview

FanGraphs, a site providing baseball analytics, stats, and insights for the MLB league, was looking to boost revenue and CPMs onsite by adding video content. With limited resources and video experience, they needed a partner to help develop an instream video strategy.

JWP Connatix’s in-house support team worked with FanGraphs to optimize performance and integrate additional demand partners, leveraging our built-in ad server & exchange with connections to Amazon TAM and Prebid.js.

The Results


By increasing the number of direct demand partners, while improving player placement
& viewability, FanGraphs saw a 47% increase in total ad revenue.

 

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Yarayah St. Phard

As a Product Marketing Manager at JWP Connatix, Yarayah brings his expertise in video technology, media, and advertising to aid internal and external teams with the strategies and solutions that drive growth. With a passion for storytelling and a focus on meaningful outcomes, he translates complex industry trends into clear, actionable insights that support stronger partnerships and smarter campaigns.

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