Media & Content Management
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Overview
Citi wanted to increase awareness of the Citi Impact Fund, an initiative that drives positive social impact across many communities with their “For the Love of Progress” campaign.
The Results
JWP Connatix tapped into Deep Contextual to target content around social causes, like LGBTQ+ advocacy and mental health awareness, engaging consumers as they explored relevant topics. By connecting with target audiences through their passion points, Citi was able to reach their CPCV goal while achieving high VCR and viewability metrics.
Deliver Better Results with Video.
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