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Monetize with intelligence using premium targeting

Power video ads with precise targeting, adaptive formats, and optimized engagement and yield.
20%+ increase in fill through contextual & identity enrichment

Discover the benefits of data intelligence

Addressability
Deep Contextual Targeting
Predictive Audience Targeting
Customizable Advertising Experiences

Increase fill rate and CPMs by ensuring every impression counts. 

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Do more with DATA
Unlock addressability at scale
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Maximize revenue potential with our Data Intelligence Suite—engineered to make every impression actionable. Tap into higher fill rates and increased CPMs through seamless support for alternative IDs, advanced data matching, and cross-platform interoperability. Whether buyers rely on their preferred identity provider or require a privacy-safe, future-proof approach, our proprietary data graph ensures precision targeting without sacrificing scale.
Data that Delivers
Future-proof targeting
with
data intelligence
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Stay ahead of signal loss with a privacy-first, interoperable identity framework. Our proprietary data graph empowers buyers to activate inventory using the identity solutions they trust—while publishers benefit from enhanced demand, addressability, and optimized yield. It’s a smarter, more resilient path to monetization in a post-cookie world.
Maximize Fill & CPMs
Drive higher fill rates and maximize CPMs across every impression
Seamless Interoperability
Alternative ID support and data matching for interoperability
Alternative ID Support
Target inventory using preferred ID providers via our proprietary data graph
Built for Privacy
Privacy-safe and future-proofed to combat signal loss

Enable targeting based on automated page or video-level contextual classification.

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Deep Contextual Targeting
The most advanced contextual tools
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Enable smarter, privacy-safe targeting with automated page and video-level contextual classification. Our real-time, AI-powered analysis aligns content and ads for a better viewer experience while enhancing performance and brand safety. This future-proof approach supports sustainable revenue by eliminating reliance on third-party signals. Combined with JWP Connatix’s in-house demand sales and ad operations teams, publishers can drive higher fill rates through optimized audience, predictive, or contextual targeting strategies.
Deep Contextual Targeting

Drive higher revenue with privacy-safe, real-time contextual targeting that aligns content and ads for maximum impact

Available Contextual Insights: 

  • Categories
  • Brands and Companies
  • Famous Individuals
  • Sensitive Categories

Reach high-intent audiences at scale with precision targeting powered by ID-free contextual signals.

Predictive Audience Targeting
  • Build predictive models using data signals

  • Extend reach with audience targeting

  • Unlock scalable audience extension

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Predictive Audience Targeting
Extend audiences, amplify impact.
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Combine proprietary interest signals—like content consumption patterns—with any first-, second-, or third-party data to build powerful predictive models. This enables expanded reach for advertiser campaigns, especially when paired with audience targeting, and unlocks valuable audience extension opportunities.

Customize the advertising experience to your unique needs.

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Custom Ad Experiences
Take control of the ad experience
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Tailor the advertising experience to your unique needs, prioritizing business strategies and viewer experience through tools like frequency capping, viewability signals, custom ad breaks, and more.  
Customizable Advertising Experiences

Tailor the advertising experience by defining key video advertising settings. 

Key Features:

  • Set up ad breaks strategically throughout content
  • Enable player bidding manually or dynamically (beta)
  • Support for VMAP
  • Frequency capping to maximize viewer experience 
  • Viewability signals