Media & Content Management
Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’
UK-based publisher LADbible Group is testing post-cookie alternatives and building its ...
Why NY Times’ $550 Million Deal for The Athletic May Work Despite Today’s Stock Plummet | Analysis
The newspaper giant’s stock price dropped nearly 11% on Friday after the acquisition of ...
How the NYT’s $550m acquisition of The Athletic sets the tone for the future of the media business
In light of declining engagement due to pandemic news burnout and Trump’s White House ...
Connatix to Work With AP to Enhance Video Ad Strategy
Connatix announces an extended technology agreement with The Associated Press, which uses ...
Publishers Have Nothing to Fear from Automated Content
The digital publishing world has a chance at a second video boom – one that can be far ...