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News Room

JWP Connatix is in the news! Here you'll find the latest company news, expert commentary, product updates, and media coverage driving the future of video innovation.
AdminMarch 20251 min read

The new playbook: A Q&A on engaging the modern female sports fan

Women’s sports are reshaping the media landscape, breaking long-standing stereotypes and ...
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AdminJanuary 2025< 1 min read

Mergers, AI, & the Future of Video Advertising with Jenn Chen from Connatix

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at ...
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AdminDecember 20243 min read

Streaming and advertising: A classic tale—with a twist

Advertising has become an integral part of video streaming. But, while the business model ...
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AdminDecember 20241 min read

This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A

2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
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AdminNovember 20241 min read

The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?

On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell ...
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AdminSeptember 20241 min read

Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day

Connatix is featured leveraging contextual insights to highlight the key figures ...
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AdminAugust 20242 min read

Political spend drives CPMs up, challenging advertisers

As we hurdle toward a pivotal U.S. election, Connatix's Mike Caprio discusses how ...
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AdminJuly 20241 min read

Strap In, Publishers, It’s Election Season

Connatix President and CRO Jenn Chen discusses how many publishers are feeling hopeful, ...
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AdminJuly 20242 min read

Industry Leaders Respond to Google’s Cookie Deprecation Pause and New Opt-Out Mechanism

Connatix's Jenn Chen comments on Google’s latest announcement to halt the deprecation of ...
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