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News Room

JWP Connatix is in the news! Here you'll find the latest company news, expert commentary, product updates, and media coverage driving the future of video innovation.
AdminApril 20244 min read

It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions

Digital video is a broad church, encompassing a wide range of different formats – each of ...
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AdminMarch 20241 min read

DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
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AdminMarch 20241 min read

Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms

Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
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AdminDecember 20231 min read

The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023

To find out what truly matters in digital advertising, there’s no better source than the ...
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AdminOctober 20234 min read

Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change

Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
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AdminJune 20232 min read

IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation

Instream video vs outstream video, that is the question. In August 2022, the IAB Tech Lab ...
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AdminMay 20234 min read

Jenn Chen: 5 Things Publishers Need to Know about IAB Tech Lab’s Video Ad Formats Guidelines Updates

Last year, the IAB Tech Lab made waves in the industry when it introduced several updates ...
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AdminApril 20233 min read

Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines

In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
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AdminApril 20231 min read

New Video Ad Classification Will Alter How Marketers Direct Budgets

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
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