The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves

The “Year of Video” has been the mantra for many years, but today, with video ad spend garnering top priority for marketers, perhaps the year is now. Isn’t it time that all publishers embark on their strategic video journeys?

Videos and video advertising are more than just a combination of sound, sight, and motion. They’re strategic tools for building an audience, regaining trust among the most cynical audiences who have soured on news, and expanding the storytelling capabilities of journalists. That’s all on top of the outstanding CPMs that video units, particularly in-stream ones deliver. In fact, publishers can help their programmatic and sales channels grow their RFPs by offering video.

Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow the new rules of the road. Gonsalves met with AdMonsters to talk about the videos opportunities for publishers of all sizes.