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News Room

JWP Connatix is in the news! Here you'll find the latest company news, expert commentary, product updates, and media coverage driving the future of video innovation.
AdminMarch 20241 min read

DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
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AdminMarch 20241 min read

Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms

Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
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AdminMarch 20241 min read

TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency

Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
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AdminDecember 20233 min read

Post-Game Strategies to Help Brands Win the Super Bowl

Byline by Jenn Chen, President & CRO of Connatix.
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AdminOctober 20231 min read

Consumers Want Video Ads, But With Certain Stipulations, According To New Research

In the golden age of video, there is more content than ever before – from traditional TV ...
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AdminOctober 20234 min read

Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change

Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
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AdminOctober 2023< 1 min read

How to Spot Deepfakes As We Head Into the 2024 Election

Byline by Dor Leitman, CTO of JWP Connatix.
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AdminSeptember 20233 min read

Consumers Will Watch Your Video Ads; With Caveats

Consumers are willing to engage with video ads and share their data with the caveat that ...
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AdminSeptember 20232 min read

Connatix Releases New State of Video Report

Connatix, the leading video technology company for premium publishers and advertisers, ...
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