TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency

Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies Achieve at Least One TAG Certification

TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year.

"Success in tackling endemic industry challenges requires a combination of commitment and innovation," said Mike Zaneis, CEO of TAG. "This year's certifications demonstrate the shared commitment of hundreds of companies to maintaining and building on the gains we have achieved, while also leading our expansion into vital new areas like transparency. By continuing to follow TAG's time-tested collaborative model to raise standards, TAG's member companies are creating a safer and more transparent supply chain."

Overall, 218 TAG certified companies earned a total of 321 seals across TAG's Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programs in 2024. A record 69% of this year's seals were earned through independent validation in which the company's certification was confirmed through a third-party audit.

Among the companies that obtained TAG Seals for 2024 are:

Connatix