Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day

Connatix is featured leveraging contextual insights to highlight the key figures frequently discussed in the news. 

Despite the dramatic events that took place in July, including Joe Biden withdrawing and the attempted assassination of Donald Trump, consumers showed no major increase in their news consumption, judging by the SmartNews Quarterly Brand Tracker Wave 21 Report. 

Of those polled, 63% accessed news several times a day every day, down from 65% in April. And 33% turn to it several tunes a day in general, versus 38% in April.

On the upside, 29% checked out the news every day, up from 26% in April. 

Moreover, 61% of older readers utilize news and websites, compared to 51% aged 35-54 and 41% in the 18-34 demographic.

Meanwhile, a study from Connatix shows that these were the hot topics in news in the last two weeks of July, based on publisher impressions:

• Donald Trump — 48.41%
• Joe Biden — 22.26%
• Kamala Harris — 6.03%
• J. D. Vance — 3.85%
• Donald Trump Jr. — 2.99%
• Elon Musk — 1.93%
• Shannen Doherty — 1.90%
• Gavin Newsom — 1.59%
• Ben Affleck — 1.45%
• Jennifer Lopez — 1.27%
• Kanye West — 1.24%