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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Emily QuenzelNovember 16, 20221 min read

The Four Reasons Publishers Should Lean Into Demand Path Optimization

Across the programmatic ecosystem, supply path optimization (SPO) remains top-of-mind for ...
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Anna KaiserNovember 9, 20222 min read

Looking to Improve Your Supply Path Optimization Strategy? These Are The Five Questions Advertisers Must Ask Themselves

Supply path optimization (SPO) is more than just a buzzword in today’s media buying ...
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Mariah SteinNovember 9, 20223 min read

What Marketers Need to Know About the Future of Video

Industry leaders and video experts took the stage at Captivate by Connatix, the inaugural ...
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Kennedy CrumpSeptember 29, 20222 min read

Three Ways Brands Can Advertise with Integrity

As integrity remains a key component of successful advertising, as well as ...
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Zoe MonborneSeptember 22, 20222 min read

3 Tips To Maximize Audience Engagement This Winter

With more ad dollars than ever flooding the market, it's vital that advertisers think ...
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Emily QuenzelSeptember 8, 20221 min read

Kick Football Season Off With Daily Videos For Every Team

Engage readers with the latest stats & scores from their favorite professional ...
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Kennedy CrumpAugust 31, 20222 min read

Three Steps Brands Can Take to Support Editorial Integrity

Editorial integrity shouldn’t be optional, but a requirement for successful brand and ...
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Mariah SteinAugust 18, 20223 min read

How to Leverage Innovative Technology to Advertise With Integrity

Integrity within the advertising industry has never been more important as consumers ...
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Mariah SteinJuly 27, 20222 min read

Integrity: An Advertising Essential

Integrity has never been more important — 82% of consumers want a brand’s values to align ...
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Zoe MonborneJuly 13, 20222 min read

How the Power of Context Will Fuel the Cookieless Future

Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
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Anna KaiserJuly 7, 20222 min read

6 Tips For Setting A Successful Contextual Targeting Strategy For Video

Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
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Mariah SteinMay 12, 20222 min read

The Path Forward: How Brands & Agencies Are Pushing for Diversity

The renewed focus on diversity within the ad industry that began in 2020 has continued ...
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