Media & Content Management
Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
Kick Football Season Off With Daily Videos For Every Team
Engage readers with the latest stats & scores from their favorite professional football teams
With football season back in full swing, grow your video library with a suite of dynamic videos that update daily for all professional American football teams. Produced by Connatix, these videos showcase each team’s latest stats, matchup previews, conference standings, and more, making it easy to provide readers with timely video content.
A new addition to this year’s video is an integration with DraftKings Sportsbook, pulling daily game lines, betting splits, parlays, and more.
Why dynamic content?
Creating video content continues to be one of the most time consuming and expensive tasks for publishers. With football stats and betting odds changing daily, the shelf life of static football videos is extremely short. By dynamically updating, publishers can grow their content libraries and save on production costs while providing additional monetization opportunities with recurring content.
Last season, publishers like McClatchy leveraged these videos to supplement sports content and saw positive engagement.
“Connatix’s Gameday Preview videos offer us high quality regional sports content at the flip of a switch,” said Nick Ames at McClatchy. “With a different video for each team that automatically updates, our readers always see the latest stats and scores about their favorite local teams. Since adding Gameday Preview videos to our library, we have not only kept our readers informed and engaged with relevant content, but we’ve also seen an increase in player engagement.”
Integrating our new football videos is easy!
These new and improved videos can be integrated into all playlists, from manual and keyword setups, to our contextually-based playlisting feature.
