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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Francesco MontesantoJune 5, 20254 min read

Understanding Your Audience & Monetizing Your Fan Base in 2024

When COVID shut down the global sports world in its entirety for a few months in 2020, it ...
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Martina GeorgievskaJune 5, 20255 min read

Where Video-driven Brands are Shifting Their Digital Spend in 2024

As we bid farewell to 2023, the digital marketing playground requires brands to reassess ...
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Francesco MontesantoJune 4, 20254 min read

Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024

Subscription fatigue is very much still real and there’s more than enough data to ...
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Martina GeorgievskaJune 4, 20254 min read

Video Ad Spend in 2024 and What It Means for Video Companies

The numbers don’t lie: video ad spending is expected to grow 16% and reach a whopping $63 ...
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Francesco MontesantoJune 3, 20254 min read

Why SSAI is the Best Advertising Approach to Live Streaming

As the world transitions from linear broadcasting to connected TV streaming, video ...
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Filip TrichkovJune 3, 20256 min read

What is Client-Side Ad Insertion (CSAI)?

Innovation is the key to staying ahead of the curve, and one such innovation that has ...
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Filip TrichkovJune 3, 20255 min read

CSAI vs SSAI: What’s the Difference?

The battle for viewer attention has made way for innovative technologies to seamlessly ...
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Francesco MontesantoJune 2, 20255 min read

How Publishers Can Increase Ad Inventory and Maximize Ad Revenue

Video publishers typically need to confront a binary set of options when it comes to ...
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Kate VassalloJune 2, 20253 min read

Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption

April 2023 marked a significant turning point in the video advertising landscape with the ...
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Kate VassalloJune 2, 20252 min read

Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety

In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
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Filip TrichkovJune 2, 20254 min read

How to Overcome Video Ad Blocking Obstacles

Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
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Martina GeorgievskaJune 2, 20256 min read

Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters

Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
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