Media & Content Management
Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
Why contextual targeting should drive your summer campaign strategy
In an advertising world where audience targeting reigns supreme, the role of context ...
Prioritizing Demand Path Optimization
The programmatic landscape is often seen as complicated and lacking transparency. This ...
As Advertisers Struggle to Reach iOS Users, Deep Contextual Can Help
The digital advertising ecosystem is continuously working to make sense of ever-changing ...
Debunking 3 Myths Around Contextual Targeting
Reaching the right audience is key to any ad campaign, but in a cluttered digital world ...
Moving the Industry Forward: How the Latest IAB In-Stream vs. Outstream Update Impacts Publishers and Advertisers Alike
In August of 2022 the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
Swing Into Baseball Season With Mlb Dynamic Videos
Grow video inventory and fan engagement this season with the new MLB dynamic videos! Grow ...
Spring Into Action With Contextual Targeting
As the days get longer and flowers begin to bloom, leverage these tips to help your brand ...
5 Reasons Brands Need to Take a Fresh Look at Viewability Measurement
When was the last time you got stuck in the rain without an umbrella because the weather ...
Three Common Demand Path Optimization Misconceptions
In online publishing world, demand path optimization (DPO) is gaining importance as ...
The Top Five Questions Publishers Should Ask Their Demand Partners
Demand path optimization (DPO) is a crucial step in publishers maximizing their revenue, ...
A Guide to Demand Path Optimization for Publishers
The programmatic landscape is often seen as complicated and lacking transparency. This ...
Outstream vs Instream Video Advertising: What You Need to Know
Video ad placement is a key element of ensuring that your advertising strategy gets the ...