Swing Into Baseball Season With Mlb Dynamic Videos

Grow video inventory and fan engagement this season with the new MLB dynamic videos! Made in partnership with DraftKings, these videos update daily showcasing the latest stats, standings, and upcoming matchup for all MLB teams. Given that games are played daily, sports videos tend to have a short shelf-life and require a significant time investment from publishers. Connatix’s MLB videos were designed to reduce the heavy-lifting and production costs for editorial teams. Immerse fans in the excitement of games by integrating these high-energy videos into your video strategy.

Sports fandom and viewership behaviors are constantly growing and evolving. Live sports remains as one of the most profitable categories on television with 57.5 million U.S. viewers watching in 2021. But with the rise of media sources, fans have an overwhelming amount of options where they can catch up with their teams. Sports websites and social media are great sources to see highlights of missed games or top plays. Some viewers even prefer these snack sized sources. 58% of young adult baseball fans said they prefer to watch highlights over live sporting events. Publishers that can provide readers with the localized sports content they’re looking for can keep readers engaged on-site longer. 

For those who enjoy taking in the full game experience, highlights and stats still serve as a valuable resource. These viewers often take their love for sports to the next level and engage beyond the game, discussing it with peers and sometimes even betting on them. For example, fantasy sports is a common activity amongst enthusiasts, growing in popularity with 20% of Americans participating. Fantasy players tune in regularly to see the game lines, betting splits and standings. Content like the MLB dynamic videos come in handy for those looking for frequent and accurate updates.

Easily grow inventory with dynamic content 

Beyond the MLB videos, Connatix offers a variety of dynamic content, from NFL and NBA to finance and general knowledge videos. Dynamic videos are a simple and easy way for publishers to expand their inventory and keep readers engaged with videos that are always up-to-date. 

McClatchy saw great results with Connatix’s dynamic videos, stating, 

“Connatix’s [dynamic sports] videos offer us high quality regional sports content at the flip of a switch. With a different video for each team that automatically updates, our readers always see the latest stats and scores about their favorite local teams. Since adding [these] videos to our library, we have not only kept our readers informed and engaged with relevant content, but we’ve also seen an increase in player engagement.”

Nick Ames, Vice President of Programmatic Advertising at McClatchy

Get in the game this baseball season by activating the new MLB dynamic video. Reach out for more information on how to get started.