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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Emily QuenzelNovember 16, 20221 min read

The Four Reasons Publishers Should Lean Into Demand Path Optimization

Across the programmatic ecosystem, supply path optimization (SPO) remains top-of-mind for ...
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JW PlayerNovember 15, 202210 min read

What Is Low Latency and How to Obtain It

Low-latency streaming has become the go-to standard for delivering real-time content, but ...
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Anna KaiserNovember 9, 20222 min read

Looking to Improve Your Supply Path Optimization Strategy? These Are The Five Questions Advertisers Must Ask Themselves

Supply path optimization (SPO) is more than just a buzzword in today’s media buying ...
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Mariah SteinNovember 9, 20223 min read

What Marketers Need to Know About the Future of Video

Industry leaders and video experts took the stage at Captivate by Connatix, the inaugural ...
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JW PlayerNovember 8, 202211 min read

The 6 Best Video Cloud Platforms for 2023

Video cloud platforms are the modern-day home for all video content. They’re a one-stop ...
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JW PlayerNovember 7, 20225 min read

What is a Simulcast?

If you want to maximize your reach with live streaming, simulcasting is one of the most ...
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JW PlayerOctober 24, 20224 min read

What is Connected TV?

The ever-advancing world of technology has transformed the way people live their lives. ...
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JW PlayerOctober 15, 20225 min read

What is Linear TV?

Television is a lot more complicated than it used to be. Who remembers the days of rabbit ...
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JW PlayerOctober 5, 20226 min read

Which Video Analytics are Most Important For Your Business?

Video analytics is the use of AI and algorithms to perform video surveillance tasks that ...
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Kennedy CrumpSeptember 29, 20222 min read

Three Ways Brands Can Advertise with Integrity

As integrity remains a key component of successful advertising, as well as ...
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JWP ConnatixSeptember 29, 20228 min read

What is Video Encoding?

Video encoding happens under the radar of just about any video service. Whether you're ...
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Zoe MonborneSeptember 22, 20222 min read

3 Tips To Maximize Audience Engagement This Winter

With more ad dollars than ever flooding the market, it's vital that advertisers think ...
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