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Blog Post by Admin
AdminMarch 2025< 1 min read
Why streaming still struggles with live events like the Oscars on Hulu
Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while ...
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AdminFebruary 2025< 1 min read
What’s Next For JWP Connatix: SSAI, Contextual Advertising & A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a ...
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AdminJanuary 2025< 1 min read
Mergers, AI, & the Future of Video Advertising with Jenn Chen from Connatix
In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at ...
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AdminJanuary 20251 min read
JWP Connatix 2025 Predictions
In 2025, JWP Connatix executives predict a pivotal year for the video industry, driven by ...
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AdminDecember 20241 min read
12 marketers predict what’s next for TV, AI and retail in 2025
It’s been a litigious year for adtech. In August, a judge ruled that Google had a ...
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AdminDecember 20242 min read
Op-Ed: The Future of Sports Streaming — Prioritizing Fan Engagement
Byline by Brian Rifkin, co-founder of JWP Connatix
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AdminDecember 20243 min read
Streaming and advertising: A classic tale—with a twist
Advertising has become an integral part of video streaming. But, while the business model ...
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AdminDecember 20241 min read
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
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AdminDecember 20241 min read
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries ...
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