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Blog Post by Admin

AdminMarch 2025< 1 min read

Why streaming still struggles with live events like the Oscars on Hulu

Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while ...
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AdminFebruary 2025< 1 min read

What’s Next For JWP Connatix: SSAI, Contextual Advertising & A New Name

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a ...
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AdminJanuary 2025< 1 min read

Mergers, AI, & the Future of Video Advertising with Jenn Chen from Connatix

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at ...
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AdminJanuary 20251 min read

JWP Connatix 2025 Predictions

In 2025, JWP Connatix executives predict a pivotal year for the video industry, driven by ...
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AdminDecember 20241 min read

12 marketers predict what’s next for TV, AI and retail in 2025

It’s been a litigious year for adtech. In August, a judge ruled that Google had a ...
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AdminDecember 20242 min read

Op-Ed: The Future of Sports Streaming — Prioritizing Fan Engagement

Byline by Brian Rifkin, co-founder of JWP Connatix
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AdminDecember 20243 min read

Streaming and advertising: A classic tale—with a twist

Advertising has become an integral part of video streaming. But, while the business model ...
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AdminDecember 20241 min read

This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A

2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
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AdminDecember 20241 min read

2025 Predictions: Innovation

As we move towards 2025, the pace of innovation across the media and ad tech industries ...
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