What’s Next For JWP Connatix: SSAI, Contextual Advertising & A New Name

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.

The two video monetization platforms see their tech stacks as complementary, hence the merger. JW Player renders videos on thousands of websites, while Connatix runs a video ad server and contextual ad platform.

Now, JWP Connatix wants to win dominance as a video monetization platform during what it considers to be an opportune moment.

When JWP Connatix talked to video publishers and sellers at the Consumer Electronics Show in Las Vegas last month, for example, “our biggest CES takeaway was that supply is starting to outweigh demand,” Brian Rifkin, co-founder and SVP of strategic partnerships for the merged company, told AdExchanger. Rifkin co-founded JW Player in 2007.

The shifting dynamics between buyers and sellers are behind the rising trend of end-to-end ad platforms. AdExchanger caught up with Rifkin to discuss JWP Connatix’s future.