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Blog Post by Admin

AdminNovember 20241 min read

Ad tech deals soar on upbeat forecasts

Ad tech, marketing tech and digital content deals are surging to the highest point since ...
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AdminNovember 20241 min read

The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?

On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell ...
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AdminNovember 20241 min read

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow

Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope ...
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AdminOctober 2024< 1 min read

Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More

While Charlie Brown will likely get a rock in his bag, as he has every year since the ...
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AdminOctober 2024< 1 min read

HUMAN Raises $50M, Zeta Buys LiveIntent for $250M; Connatix & JW Merge; US Targets Google

Connatix and JW Player are merging to form JWP Connatix, with a rebrand in progress. The ...
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AdminOctober 20242 min read

Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform

Connatix & JWP have merged to create JWP Connatix, the industry’s most comprehensive ...
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AdminOctober 20241 min read

JW Player and Connatix Announce Merger

Video ad tech businesses JW Player and Connatix have agreed a merger, forming JWP ...
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AdminOctober 20242 min read

AdExchanger Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust ...
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AdminSeptember 20241 min read

Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day

Connatix is featured leveraging contextual insights to highlight the key figures ...
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