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The JWP Connatix Guide to Contextual Targeting: Powering the Cookieless Future

In a privacy focused world, advertisers and publishers are turning to contextual targeting to deliver relevant, privacy-first ad experiences. This comprehensive guide from Connatix explains how contextual targeting works, why it's a popular targeting method, and how AI is fueling smarter video advertising. Whether you're exploring first-party data strategies or looking to optimize ad placements with contextual precision, this guide provides the foundation for scalable success—with or without cookies.

What You’ll Learn:

  • What makes contextual targeting more effective—and ethical—than behavioral tracking
  • How AI-powered tools like NLP and computer vision enhance ad relevance
  • The key benefits for publishers, brands, and consumers in a privacy-first future

 

Download the Guide

Discover how to drive better results through smart, scalable contextual video strategies.
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Mariah Stein

Mariah Stein leads the brand & communications team at JWP Connatix, overseeing brand strategy, external communications, and events. A storyteller at heart, Mariah has over a decade of experience turning complex ideas into compelling narratives and launching award-winning PR and integrated marketing campaigns that move the needle for brands across advertising, media, technology, and entertainment.

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