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Disruptive Dynamics: How Gen Z Is Redefining Content Consumption

Gen Z is reshaping the editorial playbook with new expectations for immersive, multi-format content. This insights-packed whitepaper from Connatix reveals how over 1,000 U.S. consumers are interacting with digital media—and what it takes to capture Gen Z’s attention. From the rise of video summaries and podcast tie-ins to vertical optimization and social interactivity, this report is your blueprint for building next-gen content experiences that engage and convert.

What You’ll Learn:

  • Why Gen Z demands “more of everything”—video, audio, interactivity, and relevance
  • What formats and features drive loyalty, from story extensions to mobile-optimized video
  • How publishers can future-proof their strategy across devices and emerging channels

 

Unlock the Gen Z Engagement Blueprint

Download the whitepaper and learn how to evolve your content to meet the expectations of the next generation.
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Mariah Stein

Mariah Stein leads the brand & communications team at JWP Connatix, overseeing brand strategy, external communications, and events. A storyteller at heart, Mariah has over a decade of experience turning complex ideas into compelling narratives and launching award-winning PR and integrated marketing campaigns that move the needle for brands across advertising, media, technology, and entertainment.

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