<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">
Skip to content
Close
SEARCH
Contact Us
Contact Us
background-light-002
Discover how media brands manage and deliver video at scale—streamline workflows, secure streaming, and drive performance across every screen. Video Management & Delivery Solution →
Media & Content Management

Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
VOD & Live Delivery

Deliver high-quality live and on-demand video to every device—maximizing reach and reliability.
Security & Access

Protect every stage of video delivery with secure encryption and authenticated distribution.

Video Analytics

Unlock powerful video and ad insights with analytics that drive smarter content, targeting, and engagement.
Viewer Experience

Engage your audience with the leading web player and video intelligence that drives conversion.
Services & Support

Video tech is complex. Get expert support to deliver seamless, high-performing video at every stage.

background-vibrant-004
REPORT
The Total Economic Impact™ of JWPC Broadcasters
SportsNet New York (SNY), one of the leading U.S. sports broadcasters, grew ad impressions by 190% and achieved a 135% ROI—generating $1.76M in net value—within the first year of using JWPC.
background-light-002
Maximize video revenue with JWPC’s monetization tools. Deliver ads with SSAI & CSAI, track insights, and unlock premium ad formats across every screen. Video Monetization Platform →
Ad Delivery

Seamlessly integrate with top demand sources, deliver highly targeted ads, and maximize revenue without compromising viewer experience—turning every impression into profit.
Data Intelligence Suite

Ensure addressability, increased fill rates and CPMs, and better content/ad alignment with customizable advertising experiences and contextual, predictive, or audience targeting.

Dynamic Strategy Rules

A flexible dashboard to automate video strategy, boost monetization, and increase viewer retention.

background-light-002
Deliver CTV and OTT ads with smart targeting, premium inventory, and measurable outcomes across every screen. Video Advertising Platform →
Video & Data Intelligence

JWP Connatix gives you more than access to video inventory—we deliver the full ecosystem. From player to exchange, data to outcomes, we own the experience so you can own the results.
Advertising Packages
Drive better performance by aligning your message with the right audiences, on every screen. Explore how JWP Connatix’s standard ad packages deliver measurable results.
Programmatic Partnerships
Whether you need always-on scale, event-specific curation, or guaranteed delivery, we'll match the buying model to your goals — and activate through your DSP of choice. 
Deep Contextual
The most intuitive and advanced contextual solution built specifically for smarter, brand-safe video advertising—driving relevance, engagement, and results without relying on user data.
background-light-002
Explore the Resource Hub for expert guides, webinars, case studies, and documentation designed to help you drive video performance, engagement, and revenue.
Blog

Expert insights on the evolving world of digital video.
Case Studies
Real-world success stories from leading JWPC customers and partners.
Guides
In-depth guides & research reports to help you succeed with video.
News Room
Latest company news, product updates, and media coverage from JWPC experts.
Webinars
Live and on-demand webinars on video strategy and solutions.
Support
JWPC's Support Portal: AI Assistance, Documentation, and Ticketing.
background-vibrant-004
IN THE NEWS
AdExchanger Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix
Get to know JWP Connatix's new CEO and his plans for the company moving forward.
Read more in the JWPC News Room
background-light-002
About
Discover how JWP Connatix empowers publishers with cutting-edge video technology and monetization solutions built for scale and performance.
Careers
Join the JWP Connatix team and help shape the future of video technology, innovation, and media monetization.
Partners
Explore JWP Connatix’s trusted network of video streaming partners powering premium content delivery, monetization, and global distribution.
Events
Stay up to date with JWP Connatix events, including industry conferences, webinars, and exclusive partner experiences around the world.
background-light-002
JW Player
Connatix
InPlayer

AI & Creative Content: Debunking Myths and Unlocking Potential

Is AI the enemy of creativity—or its greatest ally? This practical guide from JWP Connatix and Adweek cuts through the hype, tackling common myths and showcasing real-world examples of how AI is empowering content teams. From automating metadata and optimizing ad placements to supporting editorial decisions and scaling video content, AI is helping publishers do more with less. Whether you're curious or skeptical, this is your essential starting point.

What You’ll Learn:

  • Why AI complements human creativity and won’t replace content teams
  • How publishers are using AI to automate, translate, tag, and distribute content at scale
  • Key use cases in video production, including contextual ad targeting and synthetic video

 

Ready to future-proof your content strategy?

Download the guide now and see how AI can enhance your workflow, elevate storytelling, and drive smarter video performance.
Download the Guide
avatar

Mariah Stein

Mariah Stein leads the brand & communications team at JWP Connatix, overseeing brand strategy, external communications, and events. A storyteller at heart, Mariah has over a decade of experience turning complex ideas into compelling narratives and launching award-winning PR and integrated marketing campaigns that move the needle for brands across advertising, media, technology, and entertainment.

RELATED ARTICLES