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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Kennedy CrumpNovember 16, 20233 min read

Consumers Will Trade Time and Data for Desired Content

Today’s consumers are advertising savvy; they understand the importance of advertising, ...
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Mariah SteinNovember 9, 20232 min read

Consumers Care About Video Advertising. Here’s 3 Ways Brands Can Keep Them Engaged

How can you create a valuable experience so consumers stay and watch your ads? Consumers ...
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Kennedy CrumpOctober 19, 20233 min read

Why Advertisers Should Invest in Quality Journalism

Looking to invest in news? Here's what advertisers need to know: The traditional news ...
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JWPCOctober 5, 202310 min read

What is Video Header Bidding?

Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
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Kennedy CrumpSeptember 28, 20232 min read

Consumers Are in Control: What Content Do They Actually Want to Watch?

As video continues its reign as one of the top forms of advertising, the plethora of ...
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Mariah SteinSeptember 20, 20234 min read

Programmatic Unlocked: Industry Leaders Talk Transparency, Privacy

In a luxury loft-turned-speakeasy on September 13, media leaders from Citi, Tinuiti, ...
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Mariah SteinSeptember 13, 20232 min read

Consumers are Watching; Here’s How They Want Their Video Ads

New consumer research helps publishers & brands better leverage video. Video ads have ...
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JW PlayerAugust 24, 202310 min read

9 Strategies To Increase Ad Revenue For Your Publication

With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...
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Mariah SteinAugust 24, 20233 min read

Here Are The Four Categories Where Marketers Should Prioritize Ad Spend

As the summer season draws to a close, students of all ages are gearing up to head back ...
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JW PlayerJuly 24, 202331 min read

What Is OTT? Everything You Need to Know About Over the Top for 2023

Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new ...
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JW PlayerJuly 6, 202331 min read

How Much Does Video Hosting Cost?

As the world becomes increasingly digital, the demand for high-quality online video ...
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JW PlayerJune 16, 202311 min read

Choosing the Best HTML5 Video Player in 2024

Adobe Flash Player had a long run, but it’s now the era of the HTML5 video player. HTML5 ...
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