<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">
Skip to content
background-vibrant-005

Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Martina GeorgievskaJune 2, 20254 min read

How to Earn More With Instream Ads: JWP Connatix's Guide to Success

Instream video ads are a powerful way for publishers and content creators to monetize ...
Start Reading
Martina GeorgievskaJune 2, 20253 min read

How to Improve Video Ad Viewability: A Comprehensive Guide

Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
Start Reading
Martina GeorgievskaJune 2, 20256 min read

What Is CTV Advertising and Why You Should Consider It

Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
Start Reading
Martina GeorgievskaJune 2, 20256 min read

What Is an Ad Exchange and How Does It Work?

For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
Start Reading
Martina GeorgievskaJune 2, 20258 min read

Creating Video Ads for Higher ROI

If you’re in the advertising space, you know video ads are the most effective way to grab ...
Start Reading
Martina GeorgievskaJune 2, 20254 min read

What Is CPM and Why Is It Important for Video Advertisers?

Video ads dominate the ad space by sparking meaningful conversations and driving ...
Start Reading
Martina GeorgievskaJune 2, 20255 min read

A Publisher's Guide to Increasing the Ad Fill Rate

One of the most pressing challenges for publishers and content creators is maximizing ...
Start Reading
JW PlayerDecember 17, 20248 min read

Year In Context: Unpacking JWP Connatix’s Data Insights for 2024

The past year has been transformational for the media industry as viewers rapidly changed ...
Start Reading
JW PlayerJune 17, 20244 min read

Why Contextual Advertising Is So Important for Ad Buyers in 2024

Online video viewers represent a particularly captivated and attentive audience. This ...
Start Reading
Mariah SteinMay 9, 20244 min read

How Advertisers Can Navigate High CPMs This Election Season

4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Start Reading
Kennedy CrumpMay 2, 20245 min read

Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability

Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
Start Reading
Kennedy CrumpNovember 30, 20234 min read

Year in Context: Dive Into Top Contextual Insights of the Year

Finding privacy-first solutions that will stand the test of time took top priority this ...
Start Reading