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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Francesco MontesantoJune 2, 20255 min read

How Publishers Can Increase Ad Inventory and Maximize Ad Revenue

Video publishers typically need to confront a binary set of options when it comes to ...
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Kate VassalloJune 2, 20253 min read

Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption

April 2023 marked a significant turning point in the video advertising landscape with the ...
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Kate VassalloJune 2, 20252 min read

Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety

In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
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Filip TrichkovJune 2, 20254 min read

How to Overcome Video Ad Blocking Obstacles

Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
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Martina GeorgievskaJune 2, 20256 min read

Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters

Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
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Francesco MontesantoJune 2, 20253 min read

The Total Economic Impact™ of JWP for Broadcasters: A Monetization Story

Not a day passes where broadcasters aren’t scrambling to adapt to the rapidly changing ...
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Martina GeorgievskaJune 2, 20255 min read

8 Ways to Maximize OTT Video Monetization

The Over-the-Top (OTT) market is experiencing notable growth, driven by a surge in ...
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Martina GeorgievskaJune 2, 20254 min read

How to Earn More With Instream Ads: JWP Connatix's Guide to Success

Instream video ads are a powerful way for publishers and content creators to monetize ...
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Martina GeorgievskaJune 2, 20253 min read

How to Improve Video Ad Viewability: A Comprehensive Guide

Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
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Martina GeorgievskaJune 2, 20256 min read

What Is CTV Advertising and Why You Should Consider It

Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
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Martina GeorgievskaJune 2, 202510 min read

The Future of Broadcasting: A Complete Guide for 2025

Once dominated by traditional television channels and cable networks, broadcasting is now ...
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Martina GeorgievskaJune 2, 20256 min read

What Is an Ad Exchange and How Does It Work?

For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
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