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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Martina GeorgievskaJune 2, 20258 min read

Creating Video Ads for Higher ROI

If you’re in the advertising space, you know video ads are the most effective way to grab ...
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Martina GeorgievskaJune 2, 20253 min read

How AI Can Drive User Engagement and Retention in OTT Streaming

With many OTT services competing for viewers’ attention, retaining subscribers requires a ...
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Martina GeorgievskaJune 2, 20254 min read

What Is CPM and Why Is It Important for Video Advertisers?

Video ads dominate the ad space by sparking meaningful conversations and driving ...
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Martina GeorgievskaJune 2, 20255 min read

A Publisher's Guide to Increasing the Ad Fill Rate

One of the most pressing challenges for publishers and content creators is maximizing ...
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JW PlayerDecember 17, 20248 min read

Year In Context: Unpacking JWP Connatix’s Data Insights for 2024

The past year has been transformational for the media industry as viewers rapidly changed ...
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JW PlayerOctober 10, 20243 min read

Unified for Success: JWP and Connatix Merge to Form JWP Connatix

This week marks a pivotal moment in the digital video ecosystem as Connatix and JW Player ...
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JW PlayerJune 17, 20244 min read

Why Contextual Advertising Is So Important for Ad Buyers in 2024

Online video viewers represent a particularly captivated and attentive audience. This ...
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JW PlayerJune 3, 202412 min read

The Best Live Streaming Platforms for 2024 [Updated]

From captivating e-commerce launches to interactive workshops, live video lets businesses ...
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JW PlayerMay 22, 202421 min read

The Best Online Video Platforms (OVP) in 2024 [Updated]

Are you looking for an online video platform (OVP) to take your business to the next ...
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Mariah SteinMay 9, 20244 min read

How Advertisers Can Navigate High CPMs This Election Season

4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
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Kennedy CrumpMay 2, 20245 min read

Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability

Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
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JW PlayerApril 10, 202413 min read

What Is a Content Delivery Network (CDN)?

Content delivery networks (CDN) do just as the name suggests—they deliver cached internet ...
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