AITech Interview with Dor Leitman, Chief Technology Officer at Connatix

Gain insights from Dor Leitman, CTO of Connatix, on AI’s role in revolutionizing video technology and the future of advertising.

Hello Dor, we’re delighted to have you for this interview! Could you kindly provide an overview of your professional journey leading up to your current role as Chief Technology Officer at Connatix?

Hello, thank you for having me! My journey in the tech world began at Microsoft as a software engineer, where I gained a solid foundation in software development. Driven by an interest in the possibilities of AI, I later founded a startup focused on developing technology to analyze text and generate interactive, visual experiences. This was eventually acquired by Connatix, a video technology company for publishers and advertisers. I joined Connatix as VP of AI and Content Automation, and through a series of progressive leadership roles, I recently became the CTO here.

As the new CTO at Connatix, could you elaborate on the primary areas you’re prioritizing to drive technological innovation and growth within the organization?

In my role, the focus is on three key areas: refining our product vision and aligning it with both market and client needs, enhancing our technological capabilities to ensure we remain at the forefront of video technology, and fostering an innovative culture within our teams. We’re particularly keen on advancing our AI-driven solutions to keep our offerings competitive and relevant.

In your estimation, how do you anticipate advancements in GenAI will influence the landscape of video and advertising in the coming year?

GenAI is poised to dramatically transform the advertising and video industries by automating content personalization and optimization at scale. Over the next year, I anticipate these technologies will make significant strides in enhancing how content is created and delivered, making these processes more efficient and tailored to individual user preferences.

Among the developments in GenAI, which aspects are you particularly enthusiastic about, especially in relation to your responsibilities at Connatix?

The capability of GenAI to automate complex processes and personalize content at a granular level excites me the most. These advancements align perfectly with our goals at Connatix, where we aim to revolutionize how video content is served to users, ensuring it is both engaging and relevant.