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September 2023
With Cookies Going Kaput, Axel Springer Embraces Contextual Video
Even a large global news conglomerate like Axel Springer can have trouble monetizing video on its own.
Although Axel Springer was selling through programmatic and direct, “we had a lot of under-monetized inventory,” said Mathias Sanchez, SVP of global strategic partnerships and advertising.
On Tuesday, Axel Springer announced a multiyear partnership with video technology company Connatix to create new contextual video ad inventory on certain sites in Axel Springer’s portfolio.