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Blog Post by Admin
AdminMarch 20241 min read
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
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AdminMarch 20241 min read
TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency
Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
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AdminJanuary 20241 min read
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
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AdminDecember 20231 min read
The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023
To find out what truly matters in digital advertising, there’s no better source than the ...
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AdminDecember 20231 min read
The 2024 C-Suite Prediction List
While 2023 may become best known as the year Twitter imploded, it has also seen the ...
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AdminDecember 20231 min read
Predictions 2024: Contextual Advertising
In the first of our Predictions series, we take a look at contextual advertising. ...
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AdminDecember 20233 min read
Post-Game Strategies to Help Brands Win the Super Bowl
Byline by Jenn Chen, President & CRO of Connatix.
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AdminNovember 20232 min read
The Top Marketing Predictions for 2024
2024 will be a year of disruption, transformation, and change. From the continued rise of ...
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AdminNovember 2023< 1 min read
The New Role of Publishers in 2024: Q&A with Connatix’s Mike Caprio
In 2023, publishers faced a myriad of challenges, and the path ahead to 2024 remains ...
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