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Blog Post by Admin

AdminJune 20242 min read

Attention: Why It's More Than Just Viewability 2.0

Byline by Jesse Fisher, head of advertising products at JWP Connatix.
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AdminApril 20242 min read

Connatix Promotes Dor Leitman To Chief Technology Officer

Video technology company also celebrates 10th anniversary of innovation in ad tech
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AdminApril 20244 min read

It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions

Digital video is a broad church, encompassing a wide range of different formats – each of ...
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AdminMarch 20244 min read

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

In our ever-changing industry, staying quick on your feet is paramount to overcoming ...
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AdminMarch 20241 min read

DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
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AdminMarch 20241 min read

Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms

Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
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AdminMarch 20241 min read

TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency

Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
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AdminJanuary 20241 min read

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
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AdminDecember 20231 min read

The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023

To find out what truly matters in digital advertising, there’s no better source than the ...
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