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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Francesco MontesantoJune 5, 20254 min read

Should You Build Your Own OTT App or Outsource It?

Spoiler alert: You should probably outsource it to a company that pioneered how people ...
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Francesco MontesantoJune 4, 20254 min read

Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024

Subscription fatigue is very much still real and there’s more than enough data to ...
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Francesco MontesantoJune 2, 20255 min read

How Publishers Can Increase Ad Inventory and Maximize Ad Revenue

Video publishers typically need to confront a binary set of options when it comes to ...
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Kate VassalloJune 2, 20253 min read

Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption

April 2023 marked a significant turning point in the video advertising landscape with the ...
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Kate VassalloJune 2, 20252 min read

Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety

In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
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Martina GeorgievskaJune 2, 20256 min read

What Is an Ad Exchange and How Does It Work?

For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
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Martina GeorgievskaJune 2, 20255 min read

A Publisher's Guide to Increasing the Ad Fill Rate

One of the most pressing challenges for publishers and content creators is maximizing ...
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JW PlayerMay 22, 202421 min read

The Best Online Video Platforms (OVP) in 2024 [Updated]

Are you looking for an online video platform (OVP) to take your business to the next ...
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Mariah SteinNovember 2, 20232 min read

Top 3 Tips For Publishers To Create Meaningful Consumer Experiences

As short-form video becomes more common across mediums and platforms, consumers are ...
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JWPCOctober 5, 202310 min read

What is Video Header Bidding?

Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
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Mariah SteinSeptember 13, 20232 min read

Consumers are Watching; Here’s How They Want Their Video Ads

New consumer research helps publishers & brands better leverage video. Video ads have ...
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JW PlayerAugust 24, 202310 min read

9 Strategies To Increase Ad Revenue For Your Publication

With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...
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