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Blog

Read expert insights into the evolving world of digital video, covering topics such as streaming technology, monetization strategies, and industry trends.
Anna KaiserJune 1, 20232 min read

Why contextual targeting should drive your summer campaign strategy

In an advertising world where audience targeting reigns supreme, the role of context ...
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Kennedy CrumpMay 5, 20234 min read

As Advertisers Struggle to Reach iOS Users, Deep Contextual Can Help

The digital advertising ecosystem is continuously working to make sense of ever-changing ...
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Yarayah St. PhardApril 20, 20232 min read

Debunking 3 Myths Around Contextual Targeting

Reaching the right audience is key to any ad campaign, but in a cluttered digital world ...
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Zoe MonborneJuly 13, 20222 min read

How the Power of Context Will Fuel the Cookieless Future

Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
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Anna KaiserJuly 7, 20222 min read

6 Tips For Setting A Successful Contextual Targeting Strategy For Video

Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
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Jaleesa MooneyOctober 5, 20212 min read

The Outlook for Contextual Solutions with Winterberry Group

With the impending death of cookies and ongoing concerns about consumer privacy online, ...
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Mariah SteinAugust 31, 20212 min read

State of Contextual Targeting: Understanding the Tactics and Technology Driving Revenue

What started as a solution to the impending cookieless future has become a tool for ...
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JW PlayerMay 12, 20217 min read

Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers

According to our data, there are over 5 billion avails across the JW universe. Whether ...
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JW PlayerFebruary 10, 20212 min read

Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why

Digital video advertising continues to grow every year. With more screens and more ...
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