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Blog Post by Emily Quenzel
Emily QuenzelDecember 15, 20222 min read
Three Common Demand Path Optimization Misconceptions
In online publishing world, demand path optimization (DPO) is gaining importance as ...
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Emily QuenzelDecember 8, 20222 min read
The Top Five Questions Publishers Should Ask Their Demand Partners
Demand path optimization (DPO) is a crucial step in publishers maximizing their revenue, ...
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Emily QuenzelDecember 1, 20221 min read
A Guide to Demand Path Optimization for Publishers
The programmatic landscape is often seen as complicated and lacking transparency. This ...
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Emily QuenzelNovember 16, 20221 min read
The Four Reasons Publishers Should Lean Into Demand Path Optimization
Across the programmatic ecosystem, supply path optimization (SPO) remains top-of-mind for ...
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Emily QuenzelSeptember 8, 20221 min read
Kick Football Season Off With Daily Videos For Every Team
Engage readers with the latest stats & scores from their favorite professional ...
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Emily QuenzelJune 16, 20223 min read
Maximize Revenue Opportunities by Optimizing for Viewability
Increase player viewability to capture more video ad spend with four simple tricks ...
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Emily QuenzelNovember 19, 20202 min read
Why Connatix’s Integration with The Trade Desk is a Big Win for Advertisers & Publishers
We’re thrilled to announce our new partnership with global advertising leader, The Trade ...
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Emily QuenzelAugust 4, 20202 min read
Three Ways to Get Gen Z's Eyes - and Clicks - on your Advertisements!
Shake it up! Advertisements that will get readers asking for more. Gen Z is unlike any ...
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