Becky BreenJune 17, 20202 min read

Going LIVE! Five Great Ways to Use Live Streaming

Getting the most out of live streaming! Here are five great uses cases for this high-engaging video format.

The consumer’s appetite for live streaming is bigger than ever. According to StreamElements, every major live streaming platform grew from 2018 to 2019. On top of that, Grand View Research reports earnings from live streaming are expected to grow 20.4% from 2020 to 2027. To keep up with the changing market, publishers should consider going live. Not only is this a great way to reach audiences, but many online video platforms (such as Elements by Connatix) offer integrated monetization with their live streaming functionality. Read on for five excellent use cases to get you started!

Virtual Events

The way we meet is changing, but the need to connect remains. While many in-person events have been postponed, few have been outright canceled, instead being replaced with live online versions. Such online alternatives have proven effective in networking, expanding audience reach, and sharing important information. And if your OVP has an integrated ad server, you’ll have the option of keeping sponsorship revenue streams by monetizing with pre/post-roll advertising.

Keep Your Audience Informed

Engage audiences by providing updates on developing stories in real-time. Whether it’s an expert interview, live presentation, or a news report from the field, viewers will appreciate timely updates when it really matters. Become the source of live info for your audiences with live streaming.

Liven Up Your Existing Content

Are you creating podcasts, webinars, or other content and distributing it post-production? Consider taking that content live! Make the filming or recording a special live experience, perhaps with something special for those who attended the live stream. Or offer up a behind-the-scenes type event, offering an inside look at the production with some candid content from participants (87% of consumers want live video that features behind-the-scenes content!). You could even expand this to written content, with writer interviews and insights.

Diversify

A practical and proven method for great content development is giving your content “legs” - e.g. expanding an article into a video snippet, a social media poll, and… a live stream! A sports publication, for example, can continue meeting revenue and content goals by interacting with players and staff over live streamed interviews and other events. A food publication might venture out for iPhone-filmed meals at hot restaurants. A beauty magazine might visit the newest salons in various cities and document the outcomes live.

Sound Interesting?

If you’re not convinced, take it from the consumer: 80% prefer watching live video content to reading blog posts and 87% prefer it over standard social media posts, according to LiveStream research. If you’re ready to take on live streaming, Connatix has you covered. With live streaming built into Elements, you’re just a step away from reaching audiences in real-time and seamlessly monetizing these engaging experiences.

Becky Breen

Becky Breen served as Vice President of Marketing at Connatix, where she led demand generation and brand expansion initiatives. She played a key role in the company's growth, later becoming Senior Vice President of Marketing. In her tenure, she focused on full-funnel B2B marketing and creative strategies that drove ROI. Becky continues to support Connatix as an Executive Marketing Advisor, sharing her expertise in effective marketing tactics across the funnel.