Media & Content Management
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July 2024
Seen and Heard at Cannes Lions 2024 + Strategies for Survival Amid Change
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Connatix’s own Mike Caprio discussed how video and multi-device streaming continue to gain momentum.
Voices from the Croisette: Insights and Anecdotes from Cannes Lions 2024
Connatix – Mike Caprio, SVP, Americas
“Cannes is back, with a crowd larger than even pre-pandemic levels. While POSSIBLE this year was impressive and quickly becoming a tent pole event in our industry, the reigning champ remains Cannes Lions International Festival of Creativity. Key themes of the week focused on the premium internet, leveraging data and other signals to enhance brand outcomes. Video and multi-device streaming continue to gain the most momentum, particularly through contextual targeting to expand audiences across CTV and OLV. Many emerging markets are looking to the US for guidance on transitioning from open linear television to streaming. And when it comes to the ongoing debate over generative AI, the industry is striving to find a balance across media, creative, and content sectors. However, a consistent outcome has yet to emerge.”