Women in Tech Are Creating the Industry They Want to See

The advertising and technology industries are amid an AI-driven transformation. Yet, as we push the boundaries of innovation, one fundamental challenge remains — women are still underrepresented in leadership, particularly in technical and decision-making roles.

While progress has been made, the path to truly equitable representation demands intentional action from leaders across AI, ad tech, and martech.

As president of Purpose and co-founder of Advance Women, I've had the privilege of working with female executives who are reshaping the industry. Across AI, ad tech, and martech, we're seeing a powerful movement — women pushing boundaries, amplifying their voices, and ensuring that the next generation of female leaders has access to the opportunities and mentorship needed to drive meaningful growth. Through initiatives like Advance Women, The Women in Programmatic Network, She Runs It, TechBae, and The Female Quotient, along with broader industry efforts, leaders are actively working to create spaces where diverse perspectives fuel innovation at every level. The industry is evolving, and with intentional leadership, we can ensure this momentum leads to lasting change.

The women leading in this space today are not waiting for change — they are creating it. Their stories are powerful reminders that women bring unique strengths to leadership — whether it's driving innovation, fostering inclusive cultures, or navigating complex business landscapes with agility and vision.