"We Don't Talk About Cookies" Wins Platinum at AVA Digital Awards

Connatix is a video technology company for publishers and advertisers that believes in the power of engaging content and is on a mission to help publishers and advertisers deliver successful videos without compromise.

Connatix works with over 500 premium publishers across 4,000 sites and 1,000+ advertisers worldwide Founded in 2014, the company is headquartered in New York City with offices in London, UK, Tel Aviv, Israel, Cluj-Napoca, Romania, Miami, Florida, and Chicago, Illinois.

“We Don’t Talk About Cookies”, from concept to launch came to life in a little more than a week. Since its launch on YouTube earlier this year the video has garnered more than 66,000 views and 1,200 likes. It went viral within the advertising industry, being shared across social channels by brands, agencies, publishers and technology companies.

Connatix’s goal was to drive market awareness for the impending death of the third-party cookie with a lighthearted parody of Disney’s highest charting single, “We Don’t Talk About Bruno” featuring the Connatix team and Broadway performers. The video is a nod to Connatix’s Deep Contextual offering, the most intuitive contextual solution for smarter video advertising. It leverages AI to deliver unmatched contextual understanding to unlock real-time relevance at scale for cookieless video targeting.