Is AI-Generated Business Video Ready for Prime Time?

Lights! Camera! Keyboard! AI promises a new era of affordable, high-quality video productions, but is it right for your business?

Artificial intelligence is transforming video production, allowing even small businesses to create high-quality commercials, presentations, and “how-to” guides.

When professional videos can be created by simply typing a script, immediate cost savings are realized by removing lights, camera, studio, hair, makeup, and crew, says Joe Murphy, technology evangelist at AI video generator technology developer DeepBrain AI. “AI-generated videos also offer the benefit of personalizing and maintaining video content by just modifying the script and exporting the updated content,” he adds.

Traditional video editing tools are very challenging for most non-professionals, presenting steep learning curves, says Jeremy Toeman, founder and CEO of Aug X Labs, an AI-driven video technology and publishing startup. He notes that the current industry benchmark for video editing time is approximately one hour spent for one minute of output footage. “Whether the content is for entertainment, commercial, or informative purposes, it’s a slow process,” Toeman states.

While it can’t replace human creativity, generative AI accelerates video production, allowing faster and easier editing. “Generally, AI makes it easier to generate video and therefore more approachable for individuals beyond those with deep technical experience,” says Emmanuelle Rivet, a global technology leader with business advisory firm PwC.

Leading Applications

AI-generated videos can be used in the same markets as conventional videos. “In advertising, communications, entertainment, and more,” Rivet says.

There are various types of AI-generated content, observes Dor Leitman, a senior vice president with AI video technology company Connatix. “Whether it’s a video generated from information gathered automatically, human-made footage, or full video footage generated by a machine from scratch, AI-powered video can allow creators to dedicate more time to storytelling with easy-to-use creation tools,” he says.

Businesses should view AI-based video generation applications as a way “to help their workforces become more efficient while still applying human creativity and judgment to the automatic results received,” Leitman says. “AI-assisted video can enable publishers and marketers to create more diverse, engaging, creative videos at scale in a cost-effective manner,” he adds.