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Admin

Blog Post by Admin

AdminMay 20231 min read

Connatix Becomes Google Certified Publishing Partner

Partnership Strengthens Connatix's Position as Leader in Solving Publishers' Most Complex ...
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AdminMay 20235 min read

Mike Caprio: Transformations Changing the Game for Sports Fans & Brands

Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...
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AdminApril 20231 min read

Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns

Two years after Apple’s App Tracking Transparency went into effect, the framework is ...
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AdminApril 20231 min read

What’s Next for AI and Marketing?

Dor Leitman, SVP of product and R&D at Connatix, weighs in to Adweek on the ...
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AdminApril 20233 min read

Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines

In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
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AdminApril 20231 min read

New Video Ad Classification Will Alter How Marketers Direct Budgets

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
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AdminApril 20233 min read

Jenn Chen: Why Video Advertising Needs a More Direct Supply Path

The dawn of streaming changed the game for video advertising. With more video inventory ...
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AdminMarch 20232 min read

Apple Privacy Changes Lead to Unsold iOS Inventory

Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...
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AdminMarch 2023< 1 min read

Women CROs: Jenn Chen of Connatix On Five Things You Need To Be A Highly Effective CRO

A CRO is essential for a company’s growth, taking on the responsibility for all aspects ...
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