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Blog Post by Admin
AdminMay 20231 min read
Connatix Becomes Google Certified Publishing Partner
Partnership Strengthens Connatix's Position as Leader in Solving Publishers' Most Complex ...
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AdminMay 20235 min read
Mike Caprio: Transformations Changing the Game for Sports Fans & Brands
Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...
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AdminApril 20231 min read
Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
Two years after Apple’s App Tracking Transparency went into effect, the framework is ...
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AdminApril 20231 min read
What’s Next for AI and Marketing?
Dor Leitman, SVP of product and R&D at Connatix, weighs in to Adweek on the ...
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AdminApril 20233 min read
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
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AdminApril 20231 min read
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
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AdminApril 20233 min read
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
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AdminMarch 20232 min read
Apple Privacy Changes Lead to Unsold iOS Inventory
Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...
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AdminMarch 2023< 1 min read
Women CROs: Jenn Chen of Connatix On Five Things You Need To Be A Highly Effective CRO
A CRO is essential for a company’s growth, taking on the responsibility for all aspects ...
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