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Admin

Blog Post by Admin

AdminApril 20233 min read

Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines

In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
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AdminApril 20231 min read

New Video Ad Classification Will Alter How Marketers Direct Budgets

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
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AdminApril 20233 min read

Jenn Chen: Why Video Advertising Needs a More Direct Supply Path

The dawn of streaming changed the game for video advertising. With more video inventory ...
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AdminMarch 20232 min read

Apple Privacy Changes Lead to Unsold iOS Inventory

Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...
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AdminMarch 2023< 1 min read

Women CROs: Jenn Chen of Connatix On Five Things You Need To Be A Highly Effective CRO

A CRO is essential for a company’s growth, taking on the responsibility for all aspects ...
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AdminFebruary 20231 min read

"We Don't Talk About Cookies" Wins Platinum at AVA Digital Awards

Connatix is a video technology company for publishers and advertisers that believes in ...
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AdminFebruary 20232 min read

Connatix Names Mike Caprio SVP and GM of Americas

20 year media and tech veteran will accelerate advertiser and publisher adoption across ...
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AdminFebruary 2023< 1 min read

Jenn Chen Honored as a 2023 Campaign Inspiring Woman

These female trailblazers have risen to the top of their fields, broken boundaries and ...
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AdminJanuary 2023< 1 min read

Basis Delivers On Programmatic Guarantee

Basis Technologies, which provides cloud-based workflow automation and business ...
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