AgencySpy Thursday Stir

An adtech spoof of Encanto's popular tune leads today's roundup.

Connatix, a video technology company for publishers and advertisers, is having some fun with the Encanto “We Don’t Talk About Bruno” craze. “We Don’t Talk About Cookies” is the company’s adtech parody of the Disney hit.

The video is a three-and-a-half-minute romp through the world of third-party cookies and plays up contextual video solutions. It was scripted and produced in-house by Connatix, with the help of a freelance director and three actors/singers. The agency hopes to open up a conversation in the industry about contextual intelligence as a solution to the cookie in a fun and lighthearted way.