44 Women Leaders in Ad Tech Share Their Secrets for Success

For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.

Women in ad tech are not strangers to being the only one in the room. While more women are entering the space and bringing new perspectives, challenges around representation and belonging remain.

Without visibility, recruiting and retaining women in ad tech is more challenging—especially when imposter syndrome and isolation set in. However, the data is clear: diverse teams make better decisions, and companies that prioritize gender diversity are more likely to outperform their peers.

Ad tech’s future depends on attracting and supporting talent from all backgrounds. This Women’s History Month, we’re highlighting the voices of 44 women leaders who are thriving in the industry and redefining what leadership looks like. Their perspectives are paving the way for the next generation. 

Mariah Stein
Director, Brand and Communications
JWP Connatix

“Women’s History Month is a great time to celebrate the incredible women driving our industry forward–and while ad tech is still primarily male-dominated, many incredible women are pushing the industry forward! But recognition shouldn’t be limited to just one day. Although women are often expected to downplay our successes and remain humble, I see WHM as a reminder to own our achievements and celebrate our wins year-round.

“At JWP Connatix, we foster this mindset through a monthly women-in-tech group, a Slack channel to share resources and give each other well-deserved shoutouts, and our first post-merger mentorship program that just launched. There are also industry-wide speaker events and networking groups that provide ongoing support. I’m so grateful for the women who’ve shaped my career and the community I’ve built and can lean on for inspiration, advice, and support–because supporting women in ad tech and media shouldn’t be just a once-a-year occasion.”